SAYIING GOODBYE TO AN ICON. AFTER A DECADE OF CHAMPIONS WE'RE MOVING ON.
Shop Breakfast Of Champs before it’s gone. Styles closing weekly. Up to 50% Off
Take an extra 15% off Sale items with code THISISIT at checkout
Security Tank
£38.00 £30.00 Sold Out
Lover Cotton Panties — 3 Pack
£60.00 £45.00
Too Iconic For My Ex Tee
£49.00 £39.00 Sold Out
Hot Lap Shorts
£44.00 £33.00 Sold Out
EROS Tee
£57.00 £45.00 Sold Out
Breakfast of Champs Crop — Sun Bleached
£45.00 £36.00 Sold Out
Part Time Lover Tank
Lover Cotton Panties — White Dot
£27.00 £21.00
No Entry Shorts
£42.00 £33.00 Sold Out
For the last 12 years, you’ve been part of something incredibly special.
Breakfast Of Champs became more than a tee, it became a legend
Now as we say goodbye to the icon, I'm about to share the most exciting thing I’ve ever created, and I’d love you to see it first.
Not a new chapter. A brand new story.
Your invitation starts here
