SAYIING GOODBYE TO AN ICON. AFTER A DECADE OF CHAMPIONS WE'RE MOVING ON.
Shop Breakfast Of Champs before it’s gone. Styles closing weekly. Up to 50% Off
Take an extra 15% off Sale items with code THISISIT at checkout
Lover Cotton Panties — White Dot
£27.00 £21.00
Breakfast of Champs Crop — Sun Bleached
£45.00 £36.00 Sold Out
Club Kitten Cropped Tee
£45.00 £34.00 Sold Out
Breakfast of Champs Crop — Vintage Orange
EROS Army Pants
£105.00 £79.00 Sold Out
Lover Cotton Panties — Blue Gingham
Breakfast of Champs Boyfriend — Sun Bleached
£52.00 £39.00 Sold Out
Club Kitten Boyfriend Tee
Lover Cotton Panties — Red, White & Navy 3-Pack
£60.00 £45.00
For the last 12 years, you’ve been part of something incredibly special.
Breakfast Of Champs became more than a tee, it became a legend
Now as we say goodbye to the icon, I'm about to share the most exciting thing I’ve ever created, and I’d love you to see it first.
Not a new chapter. A brand new story.
Your invitation starts here
